About Us – the story so far

Here at Selwood Equine we are a specialist equestrian clothing retailer who is passionate about the products that we sell. We take time to seek out the best manufacturers, brands and products in order to bring them straight to you, the customer. Our aim is to help our customers achieve the most contemporary and stylish looks, at affordable prices, for whatever discipline they enjoy.

Our story

Selwood Equine started in 2012, as the vision of Selwood Products CEO Andrew Beard. Andrew’s family were interested in horses, riding and competing and Andrew himself had always been a keen racing enthusiast. Selwood Equine was borne out the realisation that the UK market needed an injection of life into it. It needed a new brand. Something that offered quality and longevity, alongside realistic pricing. Too many high end brands were saturating the market and sadly not living up to their price tags. With this in mind, Andrew set about finding the right brand and the right products. The exciting partnership with Italian brand Tattini was established and Selwood Equine were firmly in the driving seat to bring European design, quality and glamour to the UK market.

Getting noticed

The buzz around Tattini was immense and a number of International riders were brought on board to show case the amazing range offered. Show jumpers, dressage riders and eventers all promoted and wore the clothing – not only to road test and offer feedback but genuinely because they loved what the brand provided. Taking on further ambassadorial junior and senior riders meant Selwood had a fantastic team base to promote the clothing and take steps forward working from feedback. In 2013/2014 exciting design collaborations between Selwood and Tattini meant that contemporary functional designs, more suited to the UK market, were released. The products were an immediate hit with customers. Added to the high trade stand presence Selwood Equine commanded in 2015/2016, the brand and the company were more than getting noticed. Within equestrian circles, Selwood was a household name.

Moving forwards

Making sure that Selwood Equine can provide the best products and customer service has always been our number one priority. Our team are all keen riders, many with years of experience in riding, horse ownership and competing at different levels. We continue to bring this level of expertise and experience to the table, with customers at the forefront of our progress. 2017/2018 has seen a relocation to a more central hub – our new base in the Midlands. The Nuneaton showroom and store offers all of our products as per the website. Communications with other high quality brands to sit alongside our existing brands. And valuable re-evaluation of the rider programme.

2019 promises to be an exciting year. With numerous top name brands now queuing up to be included under the Selwood Equine name, we cannot wait to extend our range. Our focus firmly remains the same though. Seeking out the best manufacturers, brands and products. In order to bring them straight to the customer for contemporary stylish looks, at affordable prices, for whatever discipline they enjoy.

Why buy from Selwood Equine?

When you call or visit Selwood Equine, you will speak to someone with first-hand knowledge of our products. We sell as riders ourselves and understand what riders need.

Just some of the benefits of becoming a Selwood Equine customer:

  • Fast delivery to your door
  • Friendly, helpful and knowledgeable customer service
  • Buy via our website or through our trade showroom in Warwickshire
  • Quality products at sensible prices

At Selwood Equine we are always looking to improve and evolve as a business. Please share your thoughts and comments about our products. Let us know what you think our service and value for money.

Selwood Equine is part of the established Selwood Products e-commerce business. Trading since 2004, Selwood has a proud tradition of working with high quality global manufacturers of high quality products. As well as providing marketing, distribution and excellent levels of customer service. Our global network of distribution centres and effective website networks means our customers always receive exceptional value for money.